Vybrané state z marketingu
Anton Lisnik
Ústav Manažentu, Slovenská technická univerzita, Bratislava
anton.lisnik@stuba.sk
Abstract:
The textbook deals with marketing issues. In the introductory parts, it is devoted to strategic management. It contains examples from practice from around the world, as well as from Slovakia. The aim of the textbook is to familiarize students with the issues and principles of marketing and strategic management.
DOI: 10.61544/AAYL6191
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